May 16, 2026
Anchoring in Sales: Set the Price Frame Early
Price anchoring is one of the most well-documented cognitive biases in psychology. Here is how ethical salespeople use it to frame value and win deals.
sales techniquespricingnegotiationpsychology
May 16, 2026
Mirroring in Sales: The FBI Technique That Closes
Mirroring is one of the most effective and underused techniques in sales. Here is how to use it properly, with real dialogue examples.
sales techniquesmirroringnegotiationrapport building